MACCIE BABY + TOTS logo

Stand A55

Exhibitor Product Collage

| Back-to-School | Clothing: Baby/Children | Gifts: Children | Paints/Pens/Pencils | Toys: Babies/Nursery Items |

ABOUT OUR PRODUCTS

Introducing MACCIE {mac-key}, a local mom-owned brand that understands the needs of both babies and moms. Our premium selection of baby and toddler essentials is designed to combine practicality with style, ensuring that your little ones are comfortable and you, as a mom, have peace of mind. We have created several collections to tackle everyday parenting struggles.

As two moms ourselves, we understand the frustrations of constantly needing to buy new things. That's why, where possible, we ensure that all our products have multiple uses throughout the different stages of raising babies and young children.

Discover Maccie: Practical & Stylish Essentials for Modern Parenting

 

Maccie offers a thoughtfully curated range of baby and toddler essentials designed to simplify daily life while adding a touch of style. Explore our key collections:

  • Bamboo Sleep Sacks + Sleep Suits: Luxurious bamboo sleep sacks (2 TOG winter, 0.6 TOG summer) and 0.3 TOG toddler sleepsuits for comfortable, temperature-regulated sleep.

  • Bamboo Muslin Collection: Ultra-soft essentials including 2-in-1 burp cloth + bib set and oversized swaddle muslin baby blankets.

  • Mom-on-the-Go Collection: Innovative solutions for busy parents, featuring vegan leather changing mats, magnetic clips, universal pram cup holders, infant car seat + breastfeeding covers, and anti-drop chains.

  • Meal + Snack Solutions: Smart silicone products like bento munchboxes, stroll + snack cups, jolly lolly holders, and reusable squeeze + go silicone food pouches for mess-free feeding.

  • BIBS Dummy + Accessories: We offer a range of BIBS dummies in various sizes, convenient grab-and-go dummy cases, and silicone or waffle weave dummy clips.

  • Arts + Crafts: Unleash creativity with the practical splat + smudge silicone art mat.

WE'D LIKE YOU TO KNOW...

Maccie is a mom-owned brand, founded in Cape Town by two parents who understand the journey firsthand. We design essentials that truly simplify life for modern families.

Here's why buyers choose Maccie:

  • Mom-Driven Insight: As parents ourselves, we have invaluable insight into what moms and dads truly need. Every product is thoughtfully designed to enhance the parenting journey.

  • Versatile & Stylish Solutions: We create products that are both beautiful and incredibly practical. Our frustration with single-use items inspired us to design everything with multiple uses across different baby and toddler stages, offering true value.

  • Family-First Approach: While our community is primarily moms, we ensure our products are easy for dads to use too, making life simpler for the entire family.

  • Consumer-Connected Development: We stay deeply connected to our consumers, collaborating with moms at every stage of product development. Their insights are invaluable, helping us continually refine and improve our offerings.

Partner with Maccie for thoughtfully designed, versatile, and stylish products created with real parents and babies in mind.

MEET THE EXHIBITOR

Maccie is a dynamic, 100% South African female-owned brand that has grown fivefold in just one year since its retail inception. What started as a passion project in 2017 has evolved into a thriving enterprise under the formidable leadership of two inspiring women.

Our Story & Strengths

 

  • Mom-Driven Legacy: Maccie (pronounced mac-key) was lovingly launched in September 2017 by Lauren Parker (née Macnab), whose family nickname inspired the brand. Lauren, a creative designer and marketer, built Maccie as a side hustle. Even after her family's immigration and the brand's sale, her design influence occasionally adds a personal touch.

  • Accelerated Growth & Expertise: In 2023, Angelique Wilkins took the helm. With 15 years of experience in PR, influencer marketing, and social media, Angelique doubled the business's turnover in her first year alone – all while balancing a demanding agency job, raising a young family, and even running marathons. She is, truly, the ultimate hustler.

  • Strategic Vision & Commercial Power: In March 2024, Megan Macnab Harvie joined Angelique as a 50% co-owner. With 20 years of experience leading global brand marketing strategy and business development in FMCG, Megan brings vast commercial acumen. Lauren's older sister and the brand's biggest cheerleader from day one, Megan is now driving our ambitious growth strategy and expansion into new markets. She is the ultimate "gets things done" female entrepreneur.

  • Insightful Product Development: As parents ourselves, we have invaluable insight into what moms and dads truly need. Every product is thoughtfully designed to enhance the parenting journey.

  • Versatile & Stylish Solutions: We create products that are both beautiful and incredibly practical. Frustrated by single-use items, we design everything with multiple uses across different baby and toddler stages, offering true value and cutting down on clutter.

  • Consumer-Connected: We stay deeply connected to our consumers, collaborating with moms at every stage of product development. Their insights are invaluable, helping us continually refine and improve our offerings.

Partner with Maccie Retail (Pty) Ltd for thoughtfully designed, versatile, and stylish products from a rapidly growing, female-led business with a proven track record of success.

 

CONTACT THE EXHIBITOR

 Megan Harvie
 083 410 3255
 073 001 4114
 megan@maccie.co.za
 www.maccie.co.za

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