ABOUT OUR PRODUCTS

Handcrafted Jewellery Collections

Necklaces, bracelets, rings & earrings—each item is handcrafted using locally sourced African materials (brass, trade beads, stones) in collaboration with artisans across Kenya, Burkina Faso and Cape Town.

Iconic pieces like the Swahili Africa Necklace (solid brass continent charm, beaded in Cape Town) or Josephine Necklace (walnut charm, cast from Abi's family keepsaake) bring narrative and heart to every design.

Distinctive Collections
Elements of Africa, Lamu Island, African Keepsakes, Litha Bravery Bracelets: curated ranges inspired by specific African places, stories, and artisans—like the vibrant Lamu Island collection shaped by Kenyan coastal textures.

Jewellery Kits & Personalised pieces: craft-your-own sets (including kid-friendly options) and bespoke jewellery for thoughtful gifting.

SOUL Studio & Homeware: explores textiles, clothing, and home décor beyond jewellery, offering a full lifestyle expression (more on our website).

WE'D LIKE YOU TO KNOW...

Ethical, Social & Creative Values

Ethical trade & community impact
fair payment, profit-sharing in Cape Town, plus giving back to staff and wider communities.

Authentic artisanal collaboration
real relationships with brass-smiths and artisans in Kenya and our team in Kalk Bay, Cape Town.

Customer Experience & Appeal
Loved for their “easy-to-layer, with a touch of bohemia” aesthetic, many pieces are timeless enough for everyday wear or elevated enough for statement styling .
High ratings—5* reviews praise quality and stories behind the jewellery.

Ideal for Wholesale Buyers

Curated assortments: ready-made themes (e.g. “Lamu Island”) and versatile bestsellers across affordable mid range price points.

Brand story built in: ethically communicated origin stories, artisan provenance, and place-based narratives—sellable hooks for retail.
Expanding offerings: clothing, homeware, personalised kits and giftable packaging create cross sell opportunities.