Cassie Kids logo

Hall 5    Stand F40

Follow Exhibitor

| Cosmetics/Beauty Products | Gifts: Children | Toys: General |


Cassie Kids® is an award-winning international range of hypoallergenic, cruelty-free, mineral-based makeup for kids that is proudly manufactured in South Africa using carefully selected ingredients.

None of our products contain talc, parabens or any other harmful or unnecessary ingredients. All of our products are handcrafted in small batches to ensure that our makeup is safe and gentle for little bodies to use. And the best part is that it all washes off with water. Let the pretend play begin!

For our young customers we have a beautiful selection of non-toxic mineral makeup in our Cassie Kids range. You can also choose from one of our pre-curated sets. Or are you looking for the perfect party pack to make a little girl’s party unique and special? Look no further!

For all the little boys and brothers who also want fun and safe products then our Buoys & Boats range is made just for them!


At the age of 4, Cassidy discovered her love for makeup. She would borrow her auntie’s makeup and spend hours experimenting with different colours.

The search for suitable makeup for kids wasn’t easy. I wanted something that was South African made, affordable, and free of harmful chemicals and animal cruelty.

After failing to find the right products, I decided to be the change I wanted to see. Cassie Kids mineral makeup was born! Our makeup is non-toxic, cruelty-free, and simply magical.

We want to help children develop a strong sense of self-expression and confidence as they explore their creativity through make-up play. It also helps our little loves develop fine motor skills, hand-eye coordination, and concentration, aside from having fun making a colourful mess!

As our team continues to grow, our mission remains the same: to empower women and make a positive difference in our community and country.



 Stacey Fraser
 082 445 9585
 082 445 9585


Exhibition Rules & Regulations

Contact Us

  +27 (0) 11 728 6668
  +27 (0) 86 599 8883

Follow Us


Disclaimers and Policies