SOMEU SKIN
Stand D52
| Cosmetics/Beauty Products | Gifts: Ladies | Gifts: Men |

Sómeu is a premium skincare brand built on a simple belief: skincare should support your life, not complicate it. Our range combines advanced active ingredients with a streamlined approach to help improve hydration, firmness, promote protein synthesis and overall skin health without lengthy routines or unnecessary steps.
The collection consists of 12 products across three targeted skincare collections: Dry Skin, Oily Skin and Combination Skin. Each collection follows the same simple 3-step philosophy of cleansing, nourishing and supporting the skin. The range includes cleansing bars, mist concentrates and active creams, complemented by specialised therapy products such as lip treatments and dermal oils. Together, the products are designed to support skin health while addressing concerns such as dryness, dehydration, sensitivity, loss of firmness and visible signs of ageing.

The formulations behind Sómeu were developed over eight years by formulation chemist and herbologist, Gabby Knox. Rooted in a holistic understanding of skin health, the philosophy views the skin as part of an interconnected biological system rather than an isolated surface to be treated. By focusing on supporting the skin's natural processes and long-term resilience, Sómeu prioritises lasting skin health over trends, quick fixes and complicated routines. Our products are designed for busy people who want effective, science-led skincare that fits into real life.
Sómeu was built on the combined experience of three women. Gabby Knox brought the science, developing and refining the formulations over many years. Marcelle van Vuuren brought the perspective of the customer, using the products throughout their development and helping shape a philosophy centred on simplicity, consistency and real-life usability. Nicole Carvalho brought the vision to transform that philosophy into a brand that could reach more people. Together, they launched Sómeu in 2023 with a shared belief that skincare should support your life, not complicate it.

Marcelle van Vuuren
064 531 0400
064 531 0400
hello@someu.co.za
www.someu.co.za